Services
I craft brands that are sharp, culturally aware, and built to stand out. From strategy and design to content, social media, and influencer activations, every service is designed to drive attention and growth.
Brand Strategy & Design
Clear positioning, refined messaging, and a cohesive visual identity system built for real world use across web, social, and campaigns.
Content Production
Campaign led photo, video, and copy created with a defined objective, distribution plan, and measurable outcome.
Social Media Management
End to end channel management, from content planning and posting to community engagement and performance tracking.
Influencer Activations
Creator sourcing, negotiation, and campaign execution with defined deliverables, tracked links, and clear reporting.
Projects
Domina Coral Bay
Domina Coral Bay is a luxury beachfront resort in Sharm El Sheikh, set along a private bay on the Red Sea.
I led a digital repositioning that elevated its visual storytelling and campaign strategy, aligning social, content, and influencer activations to capture the resort’s scale and escapism. The result was a more cohesive, elevated identity and a noticeable lift in engagement and seasonal visibility.
MyHeritage
MyHeritage is a global ancestry and DNA platform helping millions discover their family history.
I managed an international influencer marketing campaign across 14 markets, partnering with YouTube creators to drive awareness and DNA kit purchases. Through authentic, story driven integrations and optimized tracking strategy, the campaign generated over 25 million views, 4.1 million clicks, and 82,400 conversions, positioning MyHeritage as a leading ancestry platform.
Aptos
Aptos is a high performance Layer 1 blockchain.
Campaign strategy spanned multi market influencer campaigns, education and developer onboarding, driving a 20% increase in share of voice. I also organised a large scale in person influencer activation in Korea, coordinating travel, content production, and real time social amplification to capture the energy of the ecosystem on the ground. The strategy strengthened global visibility, community growth, and relevance within the space.
Heels Up
Heels Up is an innovative heel saver designed to protect stilettos from sinking into grass, gravel, and uneven surfaces without compromising style.
I built the brand’s website from the ground up, defining the structure, messaging, and visual direction to clearly communicate both the problem and the solution. In parallel, I designed the investor pitch deck, translating the product concept, market opportunity, and growth strategy into a concise and compelling narrative ready for partners and funding conversations.
Estrid
Estrid is a female first razor subscription brand reshaping the conversation around shaving through bold creative and community led marketing.
Through influencer campaigns across Instagram Stories and TikTok, I amplified awareness among Gen Z and Millennial women in the UK, combining macro talent, relatable content, and always on activation. The result was over 30M views and sustained subscription growth driven by authentic creator advocacy.
Prism
Prism is building privacy first infrastructure for on chain markets, where AI agents and encrypted computation reshape how coordination happens online.
I led Twitter strategy and content, turning deep tech concepts into comprehensive threads, sharp commentary, and long form articles that were culturally native to the industry. The focus was to grow audience, drive ecosystem awareness, and position Prism as a category defining protocol within AI.